Detlef Alder talks about the challenges of being a vintage guitar dealer, the oddest vintage guitars he`s had in his shop, his favorite guitars and his advice for players looking to purchase a vintage guitar.
Hi Detlef, thank you for taking your time to speak to us. Could you please tell as a little bit about GuitarPoint? Where are you located?
We are located in the little town called Maintal near Frankfurt. I opened GuitarPoint about 10 years ago, GuitarPoint has quickly become a good address for guitar players, enthusiasts and collectors from all over the world. From the beginning we specialized in Highend-, Customshop and Vintage Guitars, from this year on we strictly deal with Vintage Guitars only!
What initially motivated you to set up a vintage music shop, and when was that?
We´ve always been dealing with vintage guitars, even though the High End & Custom Shop gear was our main business. My plan was to concentrate on the Vintage Business only, the last years before my retirement. As I decided this year not to sign any contracts with major brands anymore, it was close and the decision was easy for me to reopen GuitarPoint as a “Vintage-Only” store. We´ve already had the gear and we already had the knowledge.
What do you consider the biggest challenge for dealers of vintage music instruments today?
It is very hard to keep your Shop inventory always on a high level with instruments of excellent and mint quality. It was much easier in the past to call the distributer and order another dozen of Custom Shop instruments when you´ve sold them.
It’s also a challenge to make customers feel comfortable to buy vintage instruments. A lot of customers would like to buy a vintage instruments, but are afraid of fakes, as they don´t have the knowledge to proof the authentic.
Do you play music yourself? If so, what do you play, for how long have you been doing it?
I´ve been playing music all of my life, I started playing clarinet in a marching band at the age of 6. Later I learned keyboard and finally I got stuck playing the guitar.
How do you choose what vintage guitars to carry?
I personally choose the vintage instruments for my store. There is a certain demand from our customers, which I have to serve, mostly for the classic Vintage Instruments such as Strats, Teles, Les Paul etc. But I’m always interested to stock some not so famous, but rare instruments nobody else carries. Sometimes if a not so desired vintage instrument is extremely clean (mint) and comes with an interesting story and complete documentation makes me buy it.
Do you have any personal favorite vintage guitars in your shop? If so, why is said guitar your favorite?
Actually I´m a Les Paul guy, but the guitar for the lonely island would definitely be a Telecaster. There is a ´59 mint 6120 I could go crazy for at the moment, and that gold ´52 ES-295 I just bought as well …
Given that this is for a blog, what role has technology (the internet, your website, etc.) played in the success of your business?
Especially nowadays it is very important to show your gear to an audience worldwide. Many people don´t mind driving far to check a nice variety of Instruments, but they need to know it´s worth it. The WWW helps bringing your showcase out to the world.
Is there a general trend to the people who purchase from you, in terms of how skilled or experienced they are?
No, not really. There is the collector, there is the skilled player, there is the “normal” family guy who just fulfills a dream he couldn´t afford when he started playing. There is also the investor as well, most of them play pretty damn good by the way!
What advice would you give to somebody looking to purchase a vintage guitar?
It’s important to buy from a well-known source. Checkout the people who are selling the guitars, if you´re not experienced in vintage guitars, definitely have some expert help you checking the instrument of desire for authentic. Our company sells all instruments with a COA and a checklist of all parts. Furthermore we include a DVD with up to 50 detailed pictures of the instrument.